Peppershock Marketing Expeditions Podcast

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling16:05 - 16:35 Welcome to the show, Ben!16:36 - 18:58 Ben’s Background18:59 - 22:50 Sales solicitation through Cold Calling22:51 - 27:57 PPC - Pay Per Click Marketing27:58 - 31:17 Conversion rate optimization tools31:18 - 36:22 Using Google Data Studio to produce a data visualization36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to