Peppershock Marketing Expeditions Podcast

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 08:13 Advertising game on the Big game!08:14 - 08:33 Thank you Chris for coming to the show!08:34 - 13:00 Chris’ Bio13:01 - 16:28 Driving ROI on an ongoing basis for clients16:29 - 20:27 Useful and Creative platform tools20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allo