Peppershock Marketing Expeditions Podcast

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 02:34 Brian’s Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customi