Peppershock Marketing Expeditions Podcast

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:28 Jessica’s Background01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing09:51 - 11:28 Welcome to the show, Jessica!11:29 - 13:14 Successfully reducing the cost of customer acquisition13:15 – 14:56 Putting together a message to reach your core audience14:57 - 19:35 PPC Advertising19:36 - 21:46 Keeping up with the latest trends21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.22:33