Peppershock Marketing Expeditions Podcast

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 – 01:13 Steve’s background01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising08:08 -