Peppershock Marketing Expeditions Podcast

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:03 Lucy’s background01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture07:24 - 09:24 Welcome to the show, Lucy!09:25 - 10:53 Refrain from being too salesy10:54 - 13:47 Putting the right emotions to your products/services13:48 - 18:07 Creating effective sales pages18:08 - 19:57 Verbal branding19:58 - 21:31 Email marketing tricks21:32 - 23:55 Value of authenticity in branding23:56 - 24:40 Get up to a $20 credit to spend on Billie