Peppershock Marketing Expeditions Podcast

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show, Mark!07:09 - 11:09 Extreme risk levels around decision making11:10 - 15:01 How Mark started his company, Proof Analytics15:02 - 22:53 The process of understanding data analytics22:54 - 25:53 Predictive and prescriptive analytics software25:54 -26:42 Explore the world of podcasting with Kitcaster!26:43 - 28:43 Keeping up with the changes28:44 - 34: