Peppershock Marketing Expeditions Podcast

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 – 01:21 Tai’s Bio01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business07:58 - 09:09 Welcome to the show, Tai!09:10 - 14:04 How to kickstart your email list with quizzes14:05 - 18:02 Keeping it fun and engaging for your audience18:03 - 19:52 Understanding who your audience is and their pain points19:53 - 22:22 No time, no team, no tech, no problem!22:23 - 24:33 The Value of Marketing24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about