Peppershock Marketing Expeditions Podcast

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.00:00 - 00:40 Alex’s Bio00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast08:06 - 08:44 Welcome Alex!08:45 - 11:38 How to utilize Tiktok to build brand awareness11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”14:21 - 17:47 Tips on growing your following to the right audience17:48 - 23:00 Alex’s journey from the corpo