Peppershock Marketing Expeditions Podcast

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.00:00 - 00:30 Rich’s Bio00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast03:30 - 05:16 Welcome Rich!05:17 - 07:27 Direct Response Advertising07:28 - 13:58 Success stories on Rich’s wide array of different clients13:59 - 14:42 Monday.com is a project management platform14:43 - 18:28 Rich talks about their process in creating ads18:29 - 20:31 CPM - How much it cost to reach a thousand people20:32 - 24:14 Testing commercial ads24:15 - 25:39 Conversing wi