Peppershock Marketing Expeditions Podcast

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00 - 0:47 Jeff’s Bio0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/1:49 - 5:00 Marketing essentials5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast5:18 - 5:33 Welcome Jeff5:33 - 8:50 Jeff’s background8:50 - 13:35 Tips from Jeff13:35 - 18:42 Considerations for Search Engine Optimizati