Peppershock Marketing Expeditions Podcast

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App02:09 - 02:56 Marketing Essentials Moment Tip02:56 - 03:30 Welcome to the Marketing Expedition Podcast03:30 - 04:19 Welcome Kyle Kaplanis04:19 - 5:42 What is TikTok?05:42 - 07:11 Kyle’s Podcast: BizTok07:11 - 11:40 Tips on Expanding your Marketing onto TikTok11:40 - 15:38 How Kyle’s Daughter Became an Overnight TikTok Star15:38 - 18:06 Ways TikTok is Revolutionizing Advertising 18:06 - 20:52 TikTok’s Algorithm and Why it’s Great for Marketing20:52 - 24:48 Mental Health Side of Social Media24:48 - 28:37 Kyle Gives Listeners a Rundown on the ne