Peppershock Marketing Expeditions Podcast

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to the Marketing Expedition Podcast 2:02 - 4:18 Darrell Calton and the Iliad Group’s Background 4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience 8:34 - 11:14 Discussion of the Apps Unique Features 11:14 - 13:27 How Others Have Utilized the App 13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers 15:24 - 17:37 Benefits of Podcasting and it’s Growt