Peppershock Marketing Expeditions Podcast

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 03:00 Introducing Kevin Smith 03:00 – 04:20 Boise, ID, and Cradlepoint 04:20 – 06:15 Background to