Peppershock Marketing Expeditions Podcast

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co 00:00 – 02:14 Introduction 02:14 – 04:58 Explaining “Kin and Kith” 04:58 – 09:59 Tools that Helped Along the Way 09:59 – 11:21 Crisis Response and Helping Communicators 11:21 – 14:14 Exploring in the Business World 14:14 – 17:01 Tools used in Business 17:01 – 20:02 Book Recommendations 20:02 – 22:10 The Four P’s of Marketing 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 22:24 – 22:43 Seeing 5 Ye