Peppershock Marketing Expeditions Podcast

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! Podcast notes: •What is a Marketing Needs Assessment? – 1:29 •All entities including Non-Profits need an assessment - 2:23 •Needs assessment process - 3:27 •Examples of what a Marketing Needs Assessment can uncover – 5:10 •SWOT analysis -6:24 •Surveys, Interviews, and Focus Groups- 6:36 •Data Interpretation – 7:20 •Summarized analysis of our findings- 7:45 •The importance of a third party analysis – 8:20 •Example of how to use the data to provide opportunities - 8:48 •Identifying your strengths and weakness to help set your goals - 10:18 •Identify your primary target audience through an Empathy Map – 11:00 •Top of mind awareness - 12:15 •Surveying your current customers and use them as examples– 13:21 •Bleach analogy – 14:24 •Identify