B2B Radio

James I. Bond is a distinguished expert in behavioral management and business marketing. With over 13 years of experience leading Southern California’s premier behavioral management firm, he has collaborated with top-tier U.S. businesses. James previously ran an advertising agency in Montreal and is a former workshop chairman for a U.S. Small Business Administration resource partner. Additionally, he has shared his expertise as a guest speaker at several Southern California universities. James is also the acclaimed author of the book "Brain Glue." Please learn more about James I. Bond at www.YesBrainGlue.com In this episode of Mr. Biz Radio, host Ken Wentworth talks with James I. Bond, a behavioral management and marketing specialist. James introduces "Brain Glue," a method for improving marketing through emotional selling and memorable messaging. He discusses how his work with major companies led to this discovery. James explains how emotionally-engaging marketing messages can resonate with audiences. He us