Tough Talk Radio Network

Selling in a Skirt - The Chief Marketing Officer & The Market Psychologist

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Sinopsis

Selling in a Skirt with Judy Hoberman with her Guest Sheryl Adkins-Green & DJ Swinyar: Since Sheryl joined Mary Kay Inc. in January 2009, she has been instrumental in leading the development of a product portfolio strategy that is generating a sustainable stream of innovative skin care, color and fragrance products. She is driving the development of strategic digital marketing and social media initiatives that are building brand loyalty and enabling independent beauty consultants to successfully sell Mary Kay products anytime and anywhere. Sheryl brings a wealth of knowledge to the Chief Marketing Officer role not only from her Mary Kay experience, but also from her tenure as an executive for several notable Fortune 500 companies including Alberto-Culver, Cadbury-Schweppes, Kraft Foods, and Citigroup where she was a Regional President in Retail Banking. DJ Swinyar - In speaking I am able to talk about strategies I used to climb up and out from the bottom. In high school I was voted most likely to live a