Tough Talk Radio Network

Erik Luhrs has been called “The Bruce Lee of Sales,” a “Marketing Maestro” and a “Sales Funnel Mr. Fix-It.” By utilizing GURUS Selling and Transpositional Marketing, he has become a sought-after marketing and sales consultant and created profit-catapulting strategies for 100’s of businesses. He has worked with companies of all sizes, from $1MM start ups to Fortune 500 companies like McGraw-Hill & Credit Suisse. Erik believes that to drive up customer sales you must Align everything! On the salesperson’s side this includes: sales management expectations, the persona sales reps create, the selection of sales training for sales skills, the cold calling and other initial sales techniques salespeople use, the sales presentation they deliver, and their skill at handling sales objections. In this way it is much easier to align with the customer’s side which makes for more effective sales and an easier time of closing sales. This is the essence of strategic selling most sales managers want but fail to create