Michigan Business Network

Jeffrey Mosher welcomes Chris and Geri Andrews, natives of Metro Detroit, combined their love of music, a passion for travel and an appreciation of tequila into a new business venture this past year. Chris, an engineer, musician, and music producer, and Geri, who’s had a long career in sales, marketing and finance, wanted to embark on a new passion project together. Chris has been a tequila fan for more than two decades, and the couple has traveled to Mexico a lot over the years. Developing their own tequila brand piqued their interest. They spent five years on this idea and formed Music Spirits, LLC, which is behind the tequila brand Música Tequila. Jeffrey had several questions for the couple: You spent five years on your business plan for Music Spirits to launch your own tequila brand, tell us about your journey. What type of approach did you take? What are your biggest challenges? You launched Música Tequila in May in both Michigan and Florida with three types of tequilas, let the Michigan business comm