Peppershock Marketing Expeditions Podcast

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:11 Jennifer’s Bio01:12 - 05:50 Marketing Essentials Moment: Types of Advertising05:51 - 08:02 Welcome to the show, Jennifer!08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/14:02 - 22:07 Transition to Freelancing22:08 - 27:01 Full Circle Agency Model27:02 - 31:11 Advertising as Media Planning and Bu