Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Ruben from ifm join us. Ruben, I would love for you to introduce yourself, your role, and your organization to our audience. Ruben Boom: Thank you, Shawnna. As you mentioned, my name is Ruben Boom. I live in the Netherlands close to the German border, near headquarters for the company that I work for. I have been working for ifm for the last six years. I live in a region that’s very green with a forest nearby, and what I love to do is being involved in technology as well as in business. So, not only on the business side or only on the technology side, but really combining both. That’s also what I found within the company that I work for now. The company is located in over 42 coun