Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. It’s the last week of our series recapping some of the best expertise we’ve heard in 2020 and we’re diving into culture. Why does culture matter and what can sales enablement do to positively impact culture? What is the business impact of culture-based initiatives? We’ll discover answers to these questions and more in this episode. First, let’s talk about why culture matters. Radhika Parashar: I recognize that pretty early on, if we don’t create a culture of reps feeling comfortable — and I know the word vulnerable is used a lot — but truly feeling like this is a safe space, these are folks who understand them and are there for them, it’s really difficult for them to feel that unless you create those space