Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. It’s week two of our series recapping some of the best expertise we’ve heard in 2020 and we’re diving into coaching. What makes a good sales coach? How can you create an effective coaching program? And how do you measure the impact? We’ll discover answers to these questions and more in this episode. First, let’s talk about the importance of coaching, and specifically how it helps sales enablement ensure the desired behavior change outcomes are achieved. Carole Mahoney: Ideally, sales coaching helps to create a behavior change because you’re challenging their beliefs. You’re helping them apply the knowledge that they’ve learned in training to actually execute in their day to day on the job execution. There’s a model that’s the adu