Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. As many organizations start to plan for another year with uncertainty, mindset is particularly important to overcome the innate challenges that can arise from a lot of ambiguity. Anita Nielsen, the author of Beat the Bots, is one of the leading sales enablement consultants and sales performance coaches who’s coming to us with more than 20 years of experience and B2B sales. Anita has worked with sales leaders around the globe to develop high performing sales teams. Today, Anita is going to talk to us about the tools and strategies that sales enablement can adopt for the upcoming year and beyond to plan effectively and continue to drive business impact and resiliency. Anita, could you please introduce yourself to our audience? A