Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. A rather hot topic in sales enablement lately is that of sales coaching. And that’s because organizations are realizing that when it comes to behavior change, coaching can really move the needle and unlock the potential of reps at all levels. But in order for coaching to be effective, sales managers need to know what good coaching looks like. Today, I’m so excited to have Dave Brock, the author of “Sales Manager Survival Guide”, join us to talk about some of the strategies that he lays out in his book. Dave, I’d love it if you could just take a moment and introduce yourself to our audience. Dave Brock: Well, first of all, thanks so much for inviting me to participate, Olivia. I’m really looking fo