Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Nicole join us. Nicole, I’d love for you to introduce yourself, your role, and your organization to our audience. Nicole O’Brien: Hi, my name is Nicole O’Brien. I am the head of marketing at a services firm in the legal space called Tycko & Zavareei. And we’ve got offices in DC and Silicon Valley, and I handle all of their sales enablement areas and I’ve set up all of demand generation for the firm and all of the digital marketing and everything from soup to nuts for them. SS: Fantastic. Well, we’re excited to have you, Nicole. You have an extensive background in the sales enablement industry and in marketing. So how has your background in marketing contributed to your