Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Renee Tily join us from TechTarget. Renee, I would love for you to introduce yourself, your role, and your organization to our audience. Renee Tily: Sure. So, I work for a company called TechTarget and we provide purchase intent data solutions for B2B tech marketing and sales teams. We publish 150 or so tech websites for IT and line of business professionals to help them make tech buying decisions for their organization. So, we observe their behavior on our sites, and we aggregate that information into purchase intent data that our clients can leverage. In addition, we also supply more traditional media offerings like content syndication or brand advertising for our clients to engage and influence