Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, we’re thrilled to bring you our 100th episode. Over the past year and a half, we’ve had the pleasure of learning from sales enablement leaders across the globe as they’ve shared expert insights for our listeners to put into action. To mark the occasion, we’re going to take a look back at where sales enablement has been, where it is today, and what the future holds with highlights from some of our experts. Let’s start at the beginning, with observations about the early days of sales enablement as a formal discipline. Paul Butterfield: If you go back to the early days of sales enablement, or maybe even pre-sales enablement, in my experience and having led sales teams for some time, it was really on the managers to figure it out. And I think that as s