Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club: a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. Today, I’m so excited to welcome Lisa Goldman. She is the author of The Moonshot Effect. Lisa, thanks so much for joining us. Could you please take a minute and introduce yourself to our audience? Lisa Goldman: Thanks, Olivia, good morning to you. Good morning or whatever time of day to anyone who’s listening to this. I’m really thrilled to be here. I’ve been a management consultant for about 30 years. I started my career at Apple and I’ve since worked with about 350 companies, probably over 4,000 executives in business of all kinds and it’s really allowed me — the reason I’m telling you that is to illustrate how well it’s allowed me to really steal best practices fr