Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club: A Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m so excited to have Carole Mahoney join us. Carole, I’d love for you to just take a second and introduce yourself to our audience. Carole Mahoney: Yes, I am the founder of Unbound Growth. It’s funny because we were just talking before we started the call that — I’m in the country, so if you stalk me on Instagram, you probably already know that I’m a country girl, a dog mom, a wife, I’m a mother to two sons and a little bit of a nerd. I started Unbound Growth when I saw that salespeople were selling in a way that didn’t allow buyers to really want to engage with them. It was just a misalignment. And barely half of salespeople were making quota year after year, desp