Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have James join us. James, I’d love for you to introduce yourself, your title, and your organization to our audience. James Marrable: Yeah, sure. Hi, I’m James Marrable. I am the Director of Sales Enablement for Sales Platforms at Refinitiv. Refinitiv is one of the world’s largest providers of financial markets, data, and infrastructure, and essentially, we provide leading data and insights on trading platforms to financial organizations globally. SS: Thank you so much for joining us, James. Now, I was really excited to bring you onto this podcast because [with] your approach to sales enablement, you take a very customer-centric lens. So, in your opinion, why is it important for sale