Proof To Product

Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things when we are backed into a corner by forces outside of our control.  Our guest this week is Emily Ley. She is the founder of Simplified®, a wildly successful brand of planners and organizational tools that many of you know and love. She also happens to be one of our Paper Camp alumni.  You have seen Emily's products in Target, Walmart, Staples, and independent boutiques worldwide. But behind the scenes, like so many product-based business owners, Emily has been navigating massive shifts in things like the global supply chain, rising costs, and now devastating tariffs. Her company has paid more than $1,170,000 in tariffs since 2017. With the newly announced 150% tariffs as they stand as of recording this today.  She is facing over $1,000,000 more in fees this year alone, and Emily is not staying quiet.  Earlier this month, she filed a federal lawsuit agains