The Thriving Farmer Podcast

What happens when two first-generation farmers decide to team up instead of compete? Today on the Thriving Farmer Podcast, Michael is joined by Jody Prosser and Mady Hastings, co-owners of Urban Roots Collective in Simpsonville, South Carolina. These first-generation female farmers each started out with their own small farms and no prior ag experience—but when they met, they quickly realized they could grow more and serve more together. Now operating as a team, they’re cultivating vegetables, flowers, and animals on regenerative principles and selling through a unique farmstand model that’s as much about community as it is about food. Tune in to hear how they built Urban Roots from the ground up, the lessons they’ve learned in soil health, collaboration, and customer engagement, and what’s next for this dynamic duo.  Episode Highlights: The Origin Story: How did Mady and Jody move from running competing farms to joining forces? [1:45] Soil Strategies: How they approach soil fertility and composting in a toug