Effective Challenge - The Podcast

This week, I'm sharing my experience of taking on the Ice Bucket Challenge. You might remember this trend from 2014, which remarkably raised millions for ALS, known here in the UK as motor neuron disease. Now, in 2025, students at the University of South Carolina have revived it as the #SpeakYourMIND Ice Bucket Challenge, with a vital new focus: to normalise conversations around mental health and raise crucial funds.  Inspired by this, and since braving the icy water myself, I wanted to use this platform to further amplify their important message.  This initiative resonates deeply with me because mental health is something that touches every single one of us. To think otherwise is like suggesting someone doesn't have physical health – we all do, and our mental well-being, with its own complexities, deserves equal awareness and proactive attention. While acknowledging the significant challenges of mental illness, just like physical health exists on a spectrum, fostering a greater understanding and open