Bizwiz Podcast

About Mark Ryski: Mark Ryski is the Founder and CEO of HeadCount Corporation, a pioneering firm in store traffic and conversion analytics since 1994. He is a recognized industry authority and the author of three influential books, including Store Traffic Is a Gift and CONVERSION: The Last Great Retail Metric. Mark’s work has shaped how retailers worldwide measure and improve in-store performance, earning him media coverage in outlets like Forbes, Retail Dive, and The Globe & Mail. As a frequent contributor to RetailWire and other forums, he continues to advocate for smarter, data-informed retail strategies.In this episode, Dan and Mark Ryski discuss:The growing role of data in physical retail decision-makingHow analytics are reshaping the brick-and-mortar customer experienceOngoing challenges and myths around measuring store performanceResilience and innovation across years of retail disruptionKey Takeaways:Many retailers continue to allocate staffing budgets based on historical sales instead of aligning