Digital Marketing Revolution Podcast

On this episode of Market Reconnection Podcast, Ivan takes you deep into the psychology behind what makes people say yes — and what makes them scroll right past. From emotional triggers and subconscious decision-making to the ethical use of influence, this episode unpacks the real reasons consumers buy (and why most marketers get it wrong). You’ll learn: Why emotion beats logic every time How to use social proof, urgency, and reciprocity the right way The brain science behind impulse purchases What separates ethical influence from manipulation Simple ways to apply behavioral insights to your marketing and sales strategy Whether you're running ads, launching a product, or trying to better connect with your audience — this episode will give you the tools to market with both impact and integrity. Tune in, take notes, and reconnect with what really drives consumer decisions in today’s attention economy.