Inner Sircle

On this episode I reference a Socialmediatoday.com article about Edits App reach upside and a dispelled engagement myth. See notes below.Reach boost via Meta’s “Edits” appVideos created in Instagram’s new “Edits” app currently get a slight reach boost when postedThis boost is designed to promote awareness and use of the Edits appMosseri is warning people not to upload random or recycled videos into Meta’s new Edits app purely to get the small reach boost that Instagram is currently giving to content made with EditsInstagram can tell when you’re only using the app as a shortcut (e.g., uploading fully finished content into Edits without actually editing it there), so you won’t trick the algorithm into thinking it’s “fresh” content.Use Edits for genuine editing, not as a hack—Instagram can detect the difference.MO’s POV / Takeaways:Right now, Instagram is rewarding videos edited in its new “Edits” app with a small reach bump to encourage adoption. This is temporary and only works if you genuinely use the editin