Supply Chain Now Radio

In this episode of Supply Chain Now, hosts Scott W. Luton and Kim Reuter are joined by freight industry experts Bobby Holland, Director of Freight Business Analytics at U.S. Bank, and Ken Adamo, Chief of Analytics at DAT Freight & Analytics. Together, they break down the latest U.S. Bank Freight Payment Index and what it reveals about the current state of the freight market.Bobby and Ken share data-driven insights on key industry trends, including sluggish manufacturing, shifts in freight demand, and the impact of tariffs on cross-border shipments. They also discuss the balance between supply and demand, regional freight challenges, and how businesses can use data to navigate economic uncertainty.For logistics professionals, shippers, and supply chain leaders, this episode provides actionable intelligence on market conditions, freight costs, and what to expect in 2025.Jump into the conversation:(00:00) Intro(01:27) U.S. Bank and DAT’s new freight data partnership(05:54) How the Freight Payment Index track