Supply Chain Now Radio

Environmental, social, and governance (ESG) programs are transforming how companies and industries operate, helping them balance short-term business targets with the desire to contribute to bigger picture good. For consumer-facing companies, the challenge is even greater because they need to be bold and hold themselves accountable without diminishing the overall consumer experience.As Vice President of Global Head of Sustainability & ESG at Crocs, Deanna Bratter is responsible for helping the company meet its aggressive social and environmental commitments. She and her team are proving that it is possible to deliver a unique product with a high-quality customer experience in a world-conscious way… while also running a profitable business.In this interview, Deanna speaks with co-hosts Scott Luton and Karin Bursa about how Crocs’ ESG initiatives are intertwined with their growth strategies:• The surprising similarities that exist between the natural food industry and the fashion industry – especially where