Supply Chain Now Radio

Sweetwater sells musical instruments, live sound equipment, and recording equipment for every lever of user – people building multimillion dollar studios, clubs and churches that needs audio, etc. Because e-commerce is their primary sales channel, they have also built up an exceptional team of sales engineers that are trained to do everything from advise customers about their purchases to building relationships that will hopefully last a lifetime.Phil Rich is a Senior Vice President and the Chief Supply Chain Officer at Sweetwater. He is well aware of the importance of the company’s relationships with customers, but he doesn’t let it end there. He is also building value-oriented relationships with the company’s 700 suppliers.In this Supply Chain Now classic episode, Phil returns to Supply Chain Now to get caught up Greg White and Scott Luton:• How Sweetwater’s company culture drives every customer interaction, with the goal being to win a customer for life• The time and effort the company is investing to ensu