Rethink Real Estate

In this episode of Rethink Real Estate, Ben Brady welcomes real estate entrepreneur and AI strategist Lauren Lucas of the LKW Home Team at Keller Williams Classic Properties. Lauren pulls back the curtain on how she replaced three team members with AI—and still grew her GCI by over $400,000 in a single year. If you've ever felt overwhelmed trying to juggle operations, marketing, and lead gen, Lauren’s systematized approach will blow your mind.From custom GPTs built in under 15 minutes to CRM bots that identify hot leads based on engagement, Lauren breaks down exactly how she uses AI in a practical, revenue-generating way. No technical background? No problem. She shares how she learned everything from YouTube and how you can too—starting with just a voice memo and a SOP. This episode is a goldmine for agents who want to scale without burning out.Lauren also reveals the specific tools, prompts, automations, and compliance steps she uses to stay ahead—without drowning in tech. Whether you're a solo agent