Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady sits down with top-producing agent Rachael Ashley of Harcourts Prime Properties to unpack how she’s evolved her business over nine years—and why she’s doubling down on expired listings and non-distressed auctions in today’s market.Rachael shares how she built early momentum calling expired listings, then shifted focus to circle prospecting and database building to create a strong referral-based business. But as the market shifted, she returned to expired outreach with renewed focus—using the auction platform as a key point of difference. That pivot led to 27 deals and over $700k GCI last year alone.In this candid conversation, Rachael walks us through her daily prospecting routine, mindset breakthroughs, roleplay and accountability strategies, and how she now combines auction, coaching, and repeat/referral systems to keep listings and income consistent—even when market conditions are anything but.You’ll also hear how she prequalifies expired leads before