Rethink Real Estate

In this brutally honest episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Auctions’ Director of Marketing, Chris Cochran, to dismantle the tired marketing routines used by most real estate agents—and what to do instead. They dive deep into the infamous “3 P’s” of real estate: Put it on the MLS, Put up a sign, and Pray—and why this outdated approach is no longer enough in a competitive, digital-first market.Ben and Chris explore how most agents misuse the word "marketing," and reveal a far more accurate framework: preparation, promotion, and pricing. With inventory rising and days on market climbing, they make the case that agents don’t need more marketing—they need to help their listings compete. You'll hear how top-performing agents are changing the narrative, crafting listings that stand out through strategic presentation and pricing—and how you can do the same.Whether you're tired of listings sitting stale or want a sharper pitch at your next listing presentation, this