Evolved Finance

A financial forecast isn’t just a spreadsheet, it’s a strategic plan that helps you see where your business is headed and make decisions with confidence. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down how coaching business owners can create a realistic and useful forecast, even if numbers aren’t your favorite part of running your business. You’ll learn why forecasting matters, how to approach it without overcomplicating things, and how it can guide everything from your spending to your growth goals. 0:00 Why financial forecasting matters for coaching businesses 1:43 What Parker learned about forecasting from corporate finance 3:15 How forecasting for an online business is different from product-based businesses 6:21 Setting clear revenue goals to guide your forecast 10:34 Mapping out offers, pricing, and realistic sales volume 12:09 Why your personal income needs should shape your forecast 14:34 A simple way to estimate taxes and