Strategy And Leadership Podcast

Why do the world’s leading brands increasingly act like startups? In this episode, Co-CEO of Cro Metrics, Gwen Hammes, shares her insights from working with global giants such as Mars, Kimberly-Clark, Stellantis, Clorox, Levi Strauss, Sargento, and SC Johnson. Drawing from her decades of experience at iconic agencies like Ogilvy, FCB, and DDB, Gwen explains how experimentation, data, and creativity combine to unlock growth and build lasting brand love. With a proven track record of helping Fortune 500 companies overcome unseen barriers and shift consumer behavior, Gwen offers invaluable lessons for leaders seeking to foster innovation, empower their teams, and deliver measurable impact. Watch the full conversation for actionable advice on how to lead with data-driven confidence while still embracing creativity and human connection. Work with us to facilitate your strategic plan: https://www.smestrategy.net/strategic-planning-facilitator Enroll your SLT in our: Management Training on Strategy Execution.  In th