Strategy And Leadership Podcast

Join Anthony Taylor, a seasoned strategic planning facilitator and the host of the SME Strategy Podcast, as he sits down with Jonathan Ferrari, the visionary founder, CEO, and chairman of Goodfood. Discover how Jonathan transformed a simple idea (fresh meal kits) into a national Canadian brand, delivering over 15 million meals annually and employing nearly a thousand people. Jonathan shares his vision for strategic growth and his journey from investment banking to revolutionizing the Canadian food delivery landscape. We explore the strategic decisions that propelled Goodfood's growth, including: 1. Navigating Early Challenges: Learn how Goodfood overcame logistical hurdles and innovated in temperature-controlled packaging, moving from apartment deliveries to a nationwide network. 2. Strategic Diversification: Explore the company's bold move into Bitcoin reserves and its strategic acquisition of Genuine Tea, showcasing innovative approaches to asset management and growth. 3. Building a Sustainable Competitive