Strategy And Leadership Podcast

David Edelman is the co-author of "Personalized: The Customer Strategy in the Age of AI." Throughout the conversation, David shares the transformative power of personalization in today’s tech-driven landscape, sharing critical insights derived from his book and extensive professional experience. Their discussion covers how personalization extends beyond simple name mentions to encompass entire customer experience transformations driven by AI and strategic data use. The episode delves deeply into the theme of empowerment through personalization, emphasizing the role of technology—particularly generative AI—in creating tailored customer experiences at scale. Anthony and David discuss various industries, from transportation to music streaming, and how these sectors utilize personalized strategies to stay competitive. The dialogue also warns against common pitfalls like appearing 'creepy' by mishandling customer data and underscores the importance of developing agile, test-and-learn frameworks to perfect personal