Strategy And Leadership Podcast

On this episode of the Strategy and Leadership podcast, Anthony Taylor engages with David Ewing, CEO of Motiv and President of EO Austin, in a compelling discussion on the importance of customer experience as a strategic initiative. David shares insights from his two decades of experience in transforming customer engagement and how small actions, when systemized, can lead to big results. This episode dives deep into the intersection of strategy and customer experience, showcasing how businesses can leverage customer touchpoints to foster enduring loyalty and advocacy. David emphasizes that creating positive, repeatable customer experiences can be a game-changer for companies looking to do more with less. With references to companies like Chewy.com, he illustrates how smart, strategic decisions, supported by data, can enhance customer lifecycle value. The episode also touches on automation's role in scaling these efforts in larger enterprises. David shares practical steps for businesses large and small to iden