Strategy And Leadership Podcast

Steve Robinson is a renowned speaker, consultant, and author, highly recognized for his impactful career at Chick-fil-A. Serving as the Executive Vice President and Chief Marketing Officer (CMO) for 35 years, Steve was instrumental in transforming Chick-fil-A from a modest franchise to a multi-billion dollar brand. He is the author of the book "Covert Cows and Chick-fil-A," which delves into the innovative strategies that fueled Chick-fil-A’s success. Growing up in Foley, Alabama, Steve's early exposure to his father’s entrepreneurial ventures sparked his interest in sales and marketing, leading him to a storied career marked by significant achievements and industry-defining marketing philosophies.   Want learn how to do strategic planning the SME Strategy way? Enroll in our signature course: https://courses.smestrategy.net/courses/Aligned-strategy-course Episode Summary: In this captivating episode of the Strategy and Leadership podcast, host Anthony Taylor engages in an insightful conversation with Steve Ro